Schema.org JSON-LD Generator

Build JSON-LD structured-data blocks for the most-used Schema.org types: Article, Product, FAQPage, BreadcrumbList, Organization, LocalBusiness, Event. Output is ready to paste into a <script type="application/ld+json"> tag.

How to use the Schema.org JSON-LD Generator

Pick a type, fill in the fields. The form updates per type. Generate to see the JSON-LD; the output wraps it in the standard <script> tag.

Why structured data matters

Schema.org structured data tells Google (and other consumers) what a page is about in a machine-readable way. It powers rich results: star ratings under product pages, FAQ accordions in SERPs, breadcrumb trails replacing the URL, sitelink search boxes, knowledge panels.

Adding structured data won't push you up rankings directly — but rich results meaningfully improve CTR from search results, which over time improves NavBoost signals. Validate every generated block at Google's Rich Results Test before deploying.

Frequently asked questions

Which Schema.org types are supported?
Article, Product, FAQPage, BreadcrumbList, Organization, LocalBusiness and Event, output as JSON-LD ready for a script tag.

Why JSON-LD instead of microdata?
Google recommends JSON-LD because it sits in one block in the head rather than being interleaved through your HTML, which makes it easier to add and maintain.

Does valid markup guarantee a rich result?
No. Correct structured data makes a page eligible for rich results, but Google decides whether to show them based on its own quality and relevance checks.
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